Project DescriptionWith the flourishing recognition that digital strategy has on a brand’s relationship with their customers, we want to ensure that Lamprobe under the Lamskin umbrella achieves the best approach to revamping its website. We dedicated our expertise and knowledge on user experience to create a digital strategy package tailored specifically to the Lamprobe's Company website.
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Lamskin - Lamprobe Company DrawbacksWhat is holding back Lamprobe from the ultimate success?
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Research
Content AuditLet's look into the roadblocks of the website.
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Comparative AnalysisWho are the competitors and how does Lamprobe and Lamskin compare to them?
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Target AudienceWho is Lamskin - Lamprobe's main clientele?
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PersonasLet's take a look at Lamskin- Lamprobe's typical client.
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User NarrativesLet's look at a user's experience on the Lamprobe website.
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Content as ConversationWhat would a conversation for a Lamskin-Lamprobe typical customer or user look like?
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Strategy
Content Structure and Guidelines
Content structure & guidelines is a guideline that will help you create content that is consistent with the content throughout the entire website. It is a standard guideline that you can pass on to your content writers, while ensuring that the voice, tone, and structure of content is consistent.
For more detail, refer to the Final Strategy and Development Package link provided below under "Our Process".
Voice and ToneHow do we want the user to feel when they are on navigating through the website?
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Design
Lo-Fi Wireframe
Interactive StrategyAn interactive element for the user to use in order to form an understanding of how the machine works.
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Website Launch
Our Process
AchievementsDelivered a strategy package showcasing a strategy and development package to client. In the package showed the research, strategy, design, and the final launch of a prototype website with recommendations on how to improve the business on a digital standpoint. The recommendations including having one website rather than multiple websites for the company making it confusing, highlight services included in the purchase, and hiring a developer to maintain the website.
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