Lamskin - Lamprobe
Comparative Analysis
A comparative analysis is an examination of Lamprobe’s biggest competitor’s strengths and weaknesses. It provides context when identifying Lamprobe’s threats and opportunities.
There isn't a specialized machine and service exactly like Lamprobe. But Hydrafacial has the next most similar skincare machine in the skincare equipment market. Hydrafacial was the most popular specialized skincare machine in the market. From a user experience perspective, Hydrafacial's website has a modern and fun aesthetic. They keep the written content on the website to a minimum and allows users to consumer content in sections through fun pictures and large font.
It is important to take into consideration that in the past few years, Hydrafacial has been extremely successful with their reach with clients. According to industry professionals, the main reason why they are successful is because they have a strong online presence (rather than the functionality of their machine).
Our analysis of Hydrafacial’s digital presence takes into account that:
There isn't a specialized machine and service exactly like Lamprobe. But Hydrafacial has the next most similar skincare machine in the skincare equipment market. Hydrafacial was the most popular specialized skincare machine in the market. From a user experience perspective, Hydrafacial's website has a modern and fun aesthetic. They keep the written content on the website to a minimum and allows users to consumer content in sections through fun pictures and large font.
It is important to take into consideration that in the past few years, Hydrafacial has been extremely successful with their reach with clients. According to industry professionals, the main reason why they are successful is because they have a strong online presence (rather than the functionality of their machine).
Our analysis of Hydrafacial’s digital presence takes into account that:
- Hydrafacial heavily uses Instagram, Facebook, and other social media channels to reach potential buyers.
- Hydrafacial uses Instagram to show the public how the machine is used, testimonials of skin Aestheticians using it, events they are hosting, offers and sales, and the fun activities that Hydrafacial Aestheticians in North America do together. Hydrafacial uses Instagram not only showcase the product but to also showcase the Hydrafacial community.
- Hydrafacial enforces a Hydrafacial community. The community has its own primary tab in the Hydrafacial website, showing users that the company values their buyers. This sense of community encourages buyers to return to the same brand for more products.
- Their website’s content targets both skin aestheticians (who buy the machine) and the clients of the skin aestheticians (who get treatment through the use of the machine) - which is a smart way to increase demand for the machine as a whole.
- All of the images used on the Hydrafacial websites and social media channels are carefully selected, up-to-date, and are of high quality.