Lamskin - Lamprobe
Voice & Tone
Voice
The voice used will be professional yet friendly. The professional voice is to show reputation and the friendly voice is to show the level of approachability.
We chose this approach because Lamskin offers expensive equipment to licensed personnel. Therefore, having a professional voice provides the confidence that the user is looking for when buying a high-priced item. However, in addition to the professional voice, we also propose the voice to be friendly. For a complex product such as the Lamprobe skincare equipment, a friendly voice alleviates any feelings of intimidation the user may feel, encouraging them to ask questions regarding the product. With this voice, we are making Lamskin feel elite yet approachable.
We chose this approach because Lamskin offers expensive equipment to licensed personnel. Therefore, having a professional voice provides the confidence that the user is looking for when buying a high-priced item. However, in addition to the professional voice, we also propose the voice to be friendly. For a complex product such as the Lamprobe skincare equipment, a friendly voice alleviates any feelings of intimidation the user may feel, encouraging them to ask questions regarding the product. With this voice, we are making Lamskin feel elite yet approachable.
Tone
The tone of Lamskin changes according to the content shown to the user. We distinguished 4 groups of content that would require 4 different tones:
1. Marketing message: Persuasive, enticing, encouraging, upbeat.
2. Error message: Direct, clear, precise, unambiguous, apologetic.
3. Educational content: Informative, clear, simple, unambiguous, encouraging.
4. Stories about the team/family history: Passionate, warm, storytelling, decorated
1. Marketing message: Persuasive, enticing, encouraging, upbeat.
2. Error message: Direct, clear, precise, unambiguous, apologetic.
3. Educational content: Informative, clear, simple, unambiguous, encouraging.
4. Stories about the team/family history: Passionate, warm, storytelling, decorated