Lamskin - Lamprobe
Content Audit
A content audit is a full accounting of the content Lamprobe has online. It is not an effort to find solutions, but rather an effort to examine what’s already there. During a content audit, we look at the content, deconstruct it, and record the errors or roadblocks that exist. A content audit is an important part of the research phase because it helps to provide insight on how to improve underperforming content; which is vital for the latter phases of our new strategy.
Lamprobe's Content Audit
Problem 1: The content on the website is not organized and is too congested. There are 2 websites which would confuse user. Problem 2: Users confused on how to perform necessary tasks on the website because content is not well defined. Problem 3: The website does not explicitly state certain important information. Summary
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Task
Revamping Lamprobe.com so that it’s more user-friendly. Making it clear that Lamprobe is a product of Lamskin versus being 2 separate business identities. It started out confusing as you click Lamprobe or call the number on Lamprobe, it navigates user to Lamskin. The revamped website will show the products under one business umbrella with the following goals:
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