Lamskin - Lamprobe
Drawback Analysis
The client, Lamprobe, sells a specialized skincare machine to spas and offers training with a machine purchase. They didn’t understand why the competitors in the spa industry with similar skincare machines were doing better than Lamprobe. We compared Lamprobe to their main competitor Hydrafacial, who had a big community for their product and the benefits that the machine provided.
Lamprobe recognized the popularity of Hydrafacial from social media and the communities that the competitor was able to develop. Hydrafacial had forums where the community would be supportive of each other and the number of products sold were reflected through the different clients and businesses promoting the item and benefits in the community. Hydrafacial also had a very appealing website with quizzes to give advice for skin care.
Lamprobe was aware that their own website wasn’t very appealing, but wasn’t sure what to do. When advised to do more social media and hiring someone to revamp the website, it became clear that Lamprobe had trust issues. Lamprobe believed that through social media others would steal and copy their product.
Lamprobe had previously hired a company overseas to revamp the website, but when the budget set was reached and the company asked for more funding Lamprobe felt ripped off and decided to learn and do it themselves with limited knowledge with setting up a website. Lamprobe was frustrated with the bounce rate of 98% and the average time spent on the website being 50-70 seconds for the website analyzed through Google Analytics.
Lamprobe wanted to know what they were doing wrong, how they can improve, and more importantly how to reach the targeted audience.
Lamprobe recognized the popularity of Hydrafacial from social media and the communities that the competitor was able to develop. Hydrafacial had forums where the community would be supportive of each other and the number of products sold were reflected through the different clients and businesses promoting the item and benefits in the community. Hydrafacial also had a very appealing website with quizzes to give advice for skin care.
Lamprobe was aware that their own website wasn’t very appealing, but wasn’t sure what to do. When advised to do more social media and hiring someone to revamp the website, it became clear that Lamprobe had trust issues. Lamprobe believed that through social media others would steal and copy their product.
Lamprobe had previously hired a company overseas to revamp the website, but when the budget set was reached and the company asked for more funding Lamprobe felt ripped off and decided to learn and do it themselves with limited knowledge with setting up a website. Lamprobe was frustrated with the bounce rate of 98% and the average time spent on the website being 50-70 seconds for the website analyzed through Google Analytics.
Lamprobe wanted to know what they were doing wrong, how they can improve, and more importantly how to reach the targeted audience.